Business Mobile Application - Enrich not difficult
Application development for mobile devices has become one of the industry "hot" in the past.
Application development for mobile devices has become one of the industry "hot" in the past.
Hundreds of thousands of applications that are provided to the user, provide opportunities for developers and businesses. A growing number of business software for small and medium Vietnam to participate in this market, understanding the preparation and the secret of success will be necessary for enterprises to conquer the global market.
1. Preparation before business
Define goals
Before you start developing a mobile app, you need to find exactly the type of application and platform that wants to do business. A number of mobile applications store big help developers make money selling apps and can include the Apple App Store, Nokia's Ovi Store and Google's Android Market. The corresponding platform for the Apple iPhone, Nokia's Symbian or Android devices, Windows Phone. Identify your business goals will help you get better prepared.
Burke, author of the diary app for iPad has shared goals of its relatively modest: "I built Remembary because I want to learn programming iOS, and I want to have a digital diary improve on your iPad. " He wrote in his blog: "When you want to buy a product you should inquire about pricing, production, promotions and customer service."
Ms. Justine Pratt, chairman of Creative Algorithms (a company developing mobile software at Chicago) said: "To build a mobile app company can successfully take a long time for you need to create an application portfolio quality, unless you are lucky enough to have a quick step "," business intelligence can not rely on luck to succeed. "
Choosing and understanding of the market, your goal
The next important thing you have to do is choose a target market. By focusing on the market, they can utilize their experience to the next application. Also you can online marketing through social media (LinkedIn, Twitter, Facebook, Google +) and Internet forums to attract the attention of the audience clearly gia.Hieu customer needs products in your target market will help you have a business strategy accordingly. From there, you can create applications that can meet the needs of the user.
Creating real value
Your next step is to create a mobile application to help solve a problem for the user (as simple as providing information), improve productivity, or entertainment. For example, Who Is It Pro - Top paid apps in BlackBerry App World today - allows users to set up 20 color LED to contact their favorite, from which the user can know the glance who is trying to contact them. Trip Boss travel manager or the Creative Algorithm for iPhone allows professionals can track costs, budgets and reports the total cost of exports. Depending on the version of Trip Boss travel manager, the cost ranges from 2.99 to $ 9.99.
Every developer mobile application to "find an attractive idea, unique for their applications," said David Appleyard, author of iPhone App Entrepreneur said. And "To my software is useful evaluation, the initial idea is extremely important, it must be considered carefully before proceeding to the branding, development and promotion."
Should choose to focus on one or more platforms?
A target market of mobile applications is a group of customers with the same needs. Every potential customer will use your application on a mobile platform or operating system specific. You will provide applications for Apple's iOS? Google's Android? BlackBerry? Windows Phone 7? Pratt Justine developers of Creative Algorithms for applications that: "The small developers should choose for themselves a platform and stick with it to not incur an expense for the release development of hardware platforms and software, and support takes time to switch languages and development environments. Focus on developing a platform to be able to arrange your reasonable time, which is the secret to creating success ".
Selecting business model
You may choose to offer free apps or cash.
With a paid app (even a very small amount) but your application must provide real value to users. If your goal is not to be underestimated, and you will lose potential customers. Instead of charging for once downloaded, you can use the subscription model to charge for content within an application. Especially suitable for applications that provide content changes rapidly as magazines or newspapers, anti-virus, songs ... The social media can be a powerful marketing tool for applications use your mobile. With the free app, unless you plan to use advertising to monetize your app for free, free version (Freemium) need to be attractive enough to entice users to pay money. You should always upgrade the application with new features and useful. When using this model you can sell advertising space in the app or find a donor exclusively for your application. You should mix and match the business model of their specific applications. The development of the most successful applications such as Rovio (Angry Birds) has used a combination of paid apps and free apps with ads.
2. The secret to the success
Innovative Applications
In a market flooded with all kinds of applications and as a developer you should comply with the terms of the app store. Please read through all the terms and conditions of the app store before submitting your application. Try to develop compelling creative applications will increase the chance of being approved. If the development of your product just has more features but not really outstanding, the failure is almost certain. Therefore, a successful application always adding new content a few months after launch.
Promote applications
After passing through the approval process, you need to do to customers download your application? Many app store apps created with the new features on each platform every day. For users find your application really has potential, you must ensure that your application quality is really good. Such as displaying a good, quick search, these factors will increase business opportunities ban.Ngay of this, the developers are using social media as the key to growth successful development of the application. Your customers can help you introduce the application to other users via social networks without spending a dime, so be sure to put the mechanism that allows users to talk about the experience and share it with their friends. For example, if your application allows users to create interesting video, make sure that they can share videos with others. This will enable your application to resonate.
Marketing Efforts
The attention of the media and special reviews can help your pharmaceutical products spread faster. And to get their attention, you have to ensure that your product is strong enough to be able to have a great conversation, entirely on your application.
When you launch your application, you will definitely want to have a marketing strategy to seize the opportunity, but the continued marketing after product launch is a very important thing. Make sure you take advantage of every opportunity "cooperative marketing" for the development of other applications. Some major publishers will trade their application for the installation of your application. You may be surprised to find that other developers feel "happy" when entering the market for reciprocal.
It is important to remember that the market for applications is permanent, which means that you should set up the marketing mediums that you can activate its discretion in a long time.
It should not be too complicated
You do not necessarily have to develop complex applications to be successful in the market. A simple application that will require little financial investment and less time and effort in the design. A simple basic application with great graphics usually have very high scores in the application market. The basic gaming applications are very popular for this reason. If a user's hard to explain what your application is and why they liked it less likely they will announce your application. So please keep simplified version
Piracy - There should be worried?
If you develop applications for iOS, you will not need to worry about this problem because Apple has committed copyright and performs well in protecting ecosystems. However, Apple is not a "player" only in the "fight" this, and piracy is becoming a major problem for the Android app. Inmobi is using a technology that can display ads in the app piracy, so you can continue to make money from advertisers If you do not develop for Android, you're miss a major market segments. In a recent report of Mobile Insights, from August through to October 2011, 31.1% of mobile ad impressions on Android devices. Copyright infringement is not a problem if you focus on the application ad supported. Moreover, unlike the iOS apps, Android apps are available in the app store.
Using the analysis
When developing applications, you have all kinds of data in order to assess as your application is received like. Use analytics to track your rankings and use it as a marketing tool. More importantly, you should take advantage of analysis available in your application to make your application better with time. Not only is the data that will help you improve application from a technical standpoint, but it will allow you to create the right content that users connect. You can also find out when your customers are willing to express an opinion "assessment of your application" or to another application in your portfolio.
Sponsored
Search for an exclusive sponsor for your application can directly help you generate revenue. It also allows for better integration of applications with the sponsoring brand. However, the application must conform to a particular brand. The development and management of relationships with partners both difficult and time consuming. Add to that the sponsor advertising is quite expensive. Therefore, this method is only suitable for very large campaigns. This is not sustainable economic methods to make money, but it can get you qualified to perform subsequent successful application.
The fierce competition in the market of mobile applications poses many challenges for application developers. Finding yourself a strategy for sustainable development and long-term is a difficult problem. Therefore, developers should consider all factors carefully before implementation to achieve the best results.