1. Optimize mobile devices become more important than ever
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| Mobile content will be the strategic focus of the business this year. Photo: Stratosphere |
Optimization of customer experience on mobile has become a priority of the business in 2014. However, 2015 will be the year of mobile strategy does not stop at the application on the phone with customers. Enterprise will focus on optimizing content, and enhance marketing on social media.
Google has always stressed the role of the mobile interface with user friendly. They confirmed the possibility of using mobile phones "are related to optimal results." This is clearly demonstrated by the recent launch of Mobile Usability - a new feature in Google Webmaster Tools. This tool will indicate the problems of usability of mobile phone users to your site. From there you will find a solution and fix them to improve the mobile experience of the user while on your website.
According to Forbes predicted, the second half of 2015, many businesses will begin to integrate the device into all areas of digital marketing, such as user-friendly interface, mobile advertising and content for phone users . They will also begin to realize the necessity of building strategic social media via mobile, to study how users interact with social networks via telephone.
2. The cost of advertising on social media will increase significantly
In early 2014, Facebook announced revenues from advertising increased by 10% compared with the previous quarter. When Facebook limits the amount of accessible articles on the fanpage, and limit the type of content displayed on the bulletin boards of users, advertisers pay will increase if the enterprise is to maintain traffic and revenue from social media channels.
The business has seen positive results from their investments in social media, such as increased access and traffic. They also found that advertisers pay sizable contribution to this result. With new ad option of Twitter (still testing), the payment will be triggered by actions such as mouse click in the web, download apps and email opt-ins (a form of legitimate email marketing the consent of the recipient). This means that small and medium enterprises will be easier to invest in advertising campaigns for each specific target.
3. Marketing content (content marketing) growing in popularity
According Reporting Standards B2B Content Marketing of MarketingProfs, 92% of companies said they had used this method last year, and 42% identified effective strategies (up from 36% in 2013).
When businesses see the benefits of content marketing, cost estimates for search engines such as PPC, SEO and social media will be reallocated to this form. Enterprises are increasingly willing to invest in mobile content, including content created in the form of a brief to the user easily readable on the phone, understand usage patterns of mobile users and more emphasis on video and visual content.
4. Email marketing will be interested
As social networks increasingly restrict users' access to the enterprise, and the search increasingly difficult for companies by increasing the complexity of ranking algorithms, businesses will back to the kind of marketing that they can fully control - it is email. Meanwhile, the boundary between email marketing and content marketing will increasingly blurred.
When brands recognize the value of marketing content, they will seek to streamline the content of the email to avoid duplication. One method is to re-use content available as PDF files can be downloaded.
In 2015, the brand will begin to realize the need to make a difference with the competitors when it comes to email marketing. Report 2014 shows that the frequency of HubSpot customers buy products or services via email advertising has declined significantly (35% say "never" in 2014 compared to 25% in 2011). Therefore, enterprises should use creative strategies, based on building relationships with customers, rather than just trying to sell quickly.
5. The boundary between Search Engine Optimization (SEO), marketing content (content marketing) and social media (social media) will fainter
Many people believe that Content marketing is a form of "new SEO". This description is somewhat accurate. SEO and content marketing will continue to exist separately, but sticking and rely on each other to succeed. It can be understood that the present marketing content to influence search visibility. Businesses are not a good investment in content will realize that their SEO campaigns are not effective.
SEO is considered to be a branch of online marketing, related to technical aspects such as indexing, searching keywords .... On the other hand, social media will help amplify the effectiveness of the strategy content. Because most businesses focus on investment content, but lack of attention to the promotion and distribution of their contents.
6. Branding is capable of interacting with human users by type
When social media is increasingly common, businesses will realize that their customers use these channels to interact with other individuals, and not with the brand and advertising messages they see. Therefore, any brand that has the ability to connect to the user-level people will have the loyalty of customers higher than the user growth faster, and more satisfied customers.
This strategy will be the success factor for companies. The brand attachment and develop relationships with followers, who subscribe to the newsletter will soon see the huge benefits and improved profitability.
7. The company will find new ways to make ads more relevant natural and
When the ratio of clicks on your ad clients decreased steadily in the past few years, businesses have begun to realize banner ads really effective in increasing sales. Whether customers the ability to see higher advertising is still a benefit of this type, small and medium enterprises interested in the result will be less likely to invest in hard-channel calculations ROI (ROI ).
With the increasing popularity of natural advertisement (ad native), companies and content publishers will constantly seek new ways to integrate advertising into a normal content. 2015 will witness the collaboration between publishers and brands. Accordingly, the advertising content will be displayed along main content. The nature we are not advertising, but will be added relevant content and invite more power.